Agents: Stop Spamming Agents

According to latest reports, social media has became bigger than email. That got me to thinking about where we are as an industry. As usual, miles behind. I think many agents and some brokers missed the webinar that explained to effectively use email as a means of marketing you listings or as a recruiting tool it is called drip campaigns not spam campaigns.

I did an an informal survey on Twitter and Facebook. The majority of responses where no to reading the emails sent out about listings. Several said they unsubscribe, a few said they read them if based on the address and only one person said an unqualifying yes.

I have used emails on occasion. I try and follow the guidelines suggested by the pros. Don't send listing emails often and only if it is "newsworthy". Huge price reductions, something out of the ordinary new listing or a special brokers open event.


When I receive eflyers on listings I usually ignore them unless something catches my eye in the headline. If I see a sender email to much out then I unsubscribe. I am not sure what unsubscribe means because it stops for a while and then I start to get them again from the same agents. I think someone told these agents Tuesday is a good day to spam out other agents with all their listings. I kind of understand the Fridays for open houses. What I don't get that if your office is emailing out a list to the broker community, why you have send an individual one on each listing.

What I find interesting, is that the agents who are spamming listings are not engaged in the social networking community which has surpassed email as our means of communicating. This only goes to prove the point you spammers are still not effectively marketing yourself or your listings so you are probably not seeing this blog post!